Taylor Swift's The Eras Tour Grosses $1B+ in 2023!

Taylor Swift's 'The Eras Tour' rakes in an unprecedented $1 billion in 2023, marking the largest revenue for any act to date.

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With strategic merchandise trailers set up outside venues on non-concert days, Swift’s overall revenue surged higher.

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Pollstar's year-end report reveals Swift's tour grossed a historic $1,039,263,762, setting a record in just eight months.

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Across 60 shows in 24 cities during 2023, Swift sold 4.3 million tickets averaging $240 each, totaling $17,321,063 per show.

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The Eras Tour surpasses Elton John's previous record set by the Farewell Yellow Brick Road Tour.

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Elton John's five-year farewell amassed $939 million across 328 shows, contrasting Swift's 60 shows.

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Pollstar estimates Swift's The Eras Tour merchandise revenue at an additional $200 million for all 60 dates.

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Utilizing merchandise trailers on non-show days further boosts Swift's revenue when considering non-concert day earnings.

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